The success of an online business is dependent on its sales growth strategy. This is because online businesses need to generate traffic towards their ecommerce stores in order for growth to take place. With the increasing trend of online stores and businesses, customers are presented with numerous purchasing options.
Therefore, it is crucial to develop online social marketing strategies for the promotion of sales so that you can attract your target market to visiting your business. A few strategies are mentioned below:
Post Content on a Daily Basis
To keep reminding your target audience about your business and products, you need to make it a practice to post content on social media on a daily basis. Around four tweets of Twitter and one post on Facebook should be the minimum criteria to be followed.
Promote Communication with Social Buttons
Obtaining likes will be a higher possibility with the increasing number of impressions you have on social networking sites. To escalate your impressions, you can take the help of social buttons within your communication mediums and on your website. With a display of social buttons for Facebook, LinkedIn, Twitter, and Google+, customers can read and share the articles on the respective sites.
Social buttons can be placed on:
- The header or footer of your website
- Within your blog posts
- In your newsletter
- In your email signature
Add Attention Grabbing Pictures to Posts
As opposed to plain text, images are quick in capturing the attention of readers on social media. Images generate more likes. When you want to promote something, or post an announcement, place in a compelling picture to go with it and witness the skyrocketing number of likes.
Engage With Customers
The top rule for success and sales growth to be followed by every online business is to keep your customers interested and updated by engaging with them. Host a per week Twitter Q & A session, post fun fact quizzes on Facebook and get to know your customers and answer their queries to let them know you care about their interests.
Enhance Word Of Mouth Advertising via Social Reviews
Use your product reviews to create a sense of trustworthiness for readers by giving them access to insights about your products and services. This is helpful in generating a chain of word of mouth advertising and as word starts spreading about your business; your sales will receive a welcome boost.
Capture Customer Interest with Micro Content
The internet overflows with information and people skim through data until they find something captivating to read. People in general, dislike reading through an entire page overstuffed with hundreds of words. What grabs the attention of readers is content made of bite sized chunks. Use bullet pointers, numbers, and sub headings to transform your content into information that reads easily and provides fun facts for readers.
Add an Infographic
Investing in an infographic will prove to be well worth your investment and will add a punch of flavor to your content. You can have an online store create it for you for a certain fee and it will convert small numbers into thousands of visitors exploring your blog posts and website.
Make use of the above mentioned online marketing strategies and see your business prosper and grow.