Nameonics 101 – The Science of Memorable Brand Names

When developing a identify for a new merchandise, company or organization, the range a single rule is to make that new model title memorable.

The reason is apparent: If your purchaser can not keep in mind the identify of your product, the prospects that he or she will search it out – a lot fewer suggest it to another person else – are trim to none. Forgettable names are worthless. Unforgettable names are priceless.

The lousy news is that most providers ignore this rule and end up with product or service names that are about as unforgettable as a yesterday’s lunch. The good information is that you will not have to settle for a forgettable name. Creating unforgettable names is a lot easier than you believe.

All you have to do is take the pursuing crash study course in Nameonics – the science of memorable model names.

Nameonics (yes, I am a term geek, and sure, I manufactured that name up to make this post a lot more unforgettable) brings together “name” with “mnemonics.” As you may perhaps recall from English class, mnemonics are linguistic equipment that are kind of like memory aids that make data easier to try to remember.

Right here are six fundamental Nameonics you can use to make the model names you make far more memorable:


Like catchy jingles, names that rhyme typically stick in a person’s head irrespective of whether they want it to or not. Rhyming functions in multi-section names like Crunch ‘n Munch and in shorter names like YouTube. Other examples of rhyming contain Mellow Yellow, Lean Delicacies, and Reese’s Items.


The human mind is hardwired to answer to and store visible imagery. That’s why names that evoke a vivid impression like BlackBerry, Jaguar, or Hush Puppies are so easy to keep in mind. So when naming your new products, be guaranteed to imagine in photos as nicely as words.


Alliteration is just one of the most common mnemonic equipment. To develop an alliteration, commence every single word in the identify with the exact same letter or audio. Mattress, Bathtub & Further than is an alliteration. Other examples consist of Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented term like Google or Wii. Neologisms can be produced by respelling an present term. Google is a respelling of the mathematics term “googol”. You can also make a neologism by combining two terms. Snapple is a combination of “snap” and “apple.”


Buzz, bang, and thump are all onomatopoeia – words that audio like what they stand for. Brand name title examples of onomatopoeia contain Whoosh Cellular, Meow Blend, and KaBoom Vitality Drink. Test introducing some oomph to your names with onomatopoeia.


Will need your new product to produce a Bunch-O-Enterprise? Then a haplology could be just the ticket. To develop a haplology just consider a a few-word phrase and abbreviate the one particular in the middle. Illustrations contain Toys “R” Us, Bug-B-Gone, and Land O’Lakes.

This Ain’t Rocket Science

Nameonics is one science that does not have to have an superior diploma to practice. Anyone can use rhyming, imagery and other simple Nameonic procedures to make their brand identify stand out from the competitiveness and stick in the customer’s memory lender. Give it a try out. You’ve got received practically nothing to shed but a unexciting, hard-to-don’t forget identify.